Trucchi's Supermarket

Website Redesign for Your Hometown Supermarket

Streamlining Online Ordering

Your Hometown Store

TRUCCHI'S opened their first store in 1928 in Taunton, MA. Since then, they have added five more stores, but retain their hometown pride, continue to provide high quality foods and deliver quality customer service, and treat their customers, employees and suppliers like family, friends and neighbors.

We modernized their website to deliver a brand experience consistent with their values. The site was custom designed and built on a responsive CMS platform that enabled them to tell their story while drastically improving their "Entertaining Made Easy" online ordering program. The e-commerce system also allowed them to sell Gift Cards and merchandise online. We integrated a customer-friendly Weekly Circular, a blog-style Recipes section and a mapping tool for easy access to store locations and directions.

Web , Website Design & User Interface

Outcome

Trucchi's e-commerce site was launched in early October 2020, just prior to their peak seasons over Thanksgiving and Christmas. Over that period, the site made over four times the revenue of the previous holiday period. Retail has also grown considerably since launch, even more so than anticipated, which has helped to grow their store pickup and catering products.

“We were very happy with the new site. It has captured our brand values and Trucchi's heritage while being easier to use, and we’ve been noticing better customer engagement as well. Orders are well up, and we’re optimistic about the online future of the business”

– Trucchi's