Hydroid
Complete Makeover for International Marine Robotics Company
Unifying the Brand Experience
Intelligent Marine Robots You Can Rely On
HYDROID is a field-proven technology leader in advanced marine robotics, specifically autonomous underwater vehicles (AUVs). The company designs and manufactures state-of-the-art solutions for defense, marine research, and commercial applications. Located in the U.S.A., Hydroid is a subsidiary of Kongsberg Maritime, the world’s most trusted manufacturer of AUVs.
When Hydroid needed to differentiate themselves from the growing competition, they turned to Carol McLeod Design to rebrand the company and its products as well as to unify its brand experience across all of its customer touch points. The company's brand personality is based on one of the common physical aspect of its products – the red fin.
