Insights
A Collection of Posts from CMD
STANDARDS. RELEVANCE. FREQUENCY.
Helping Organizations Thrive: Part Two – Consistency
What makes an organization and its brand thrive?
A brand image that appears consistently across all communication channels and content that is relative to target audience groups at every stage of their decision-making process.
Helping Organizations Thrive: Part One – Personality
What makes an organization and its brand thrive? An inspiring mission, unwavering determination, and a vision worthy of pursuit.
When I look back over the past 30 years we’ve been in business, I admire the many business owners, leaders and marketing directors here on Cape Cod (and beyond) that we’ve met and worked with who have successfully turned their organizations into thriving operations. We've enjoyed our collaborative partnerships because we often share sim...
Carol McLeod
Giving Back to Families Across Cape Cod & The Islands
CAPE COD COUNCIL OF CHURCHES has been serving low-income individuals and families throughout Cape Cod, Martha's Vineyard and Nantucket since 1960. Their mission "To Serve God by Serving Others" is central to the various programs and ministries that help touch the lives of more than 7,500 residents every year – regardless of their religious affiliation. Funding comes from individual donors, businesses, member churches, grants, and fund-raising events.
Carol McLeod...
Carol McLeod
Why Orange M
Way back when we built our first website, we bought the URL carolmcleoddesign.com. Seemed natural, right? That is the name of the company. But over time, we learned that it was difficult to convey the spelling audibly. People would call back asking if we received their email or say that they couldn’t find us online. We soon found out why. Our customers became quite creative on their own...spelling carol either with an ‘e’ or as carroll; mcleod as mccloud; and they almost always added an ‘s’ t...
Carol McLeod