Helping Organizations Thrive: Part One – Personality
Combining Strategic Methods with Our Creative Madness to Give Brands Momentum
Memorable. Valued. Unique.
Bringing Personality to Your Brand
What makes an organization and its brand thrive? An inspiring mission, unwavering determination, and a vision worthy of pursuit.
When I look back over the past 30 years we’ve been in business, I admire the many business owners, leaders and marketing directors here on Cape Cod (and beyond) that we’ve met and worked with who have successfully turned their organizations into thriving operations. We've enjoyed our collaborative partnerships because we often share similar core values, enabling us to easily align ourselves with their passions.
I’d like to think we've played a part in their success, too. How? By creating a brand identity for each of them that is memorable, valued and unique – one that expresses the organization’s true personality. While an organization’s personality is expressed primarily through its visual identity, it goes much further than being relative and memorable. The identity needs to establish credibility and help your business stand out from the competition.
For every brand identity project we take on, we always examine two key areas for each organization – their core values and their unique attributes – so we can reflect who they are and how truly different they are.
Whether it be a start-up or an organization that has a great infrastructure but needs to better align its brand image with its capabilities, we take pride in creating a brand personality that will help each of them bring their organization to the next level.
On Cape Cod alone, we have created over 70 brand identities. You may recognize some of them, including: Cape Cod Preferred Physicians, Duffy Health Center, Cape Cod Beer, Trevi Café & Wine Bar, Town Taxi, Archi-Tech Associates, Arts Foundation of Cape Cod, Woods Hole Group, and Convention Data Services.
How well are you expressing your organization’s personality and effectively standing out in your industry?
Read Helping Businesses Thrive: Part Two – Consistency. View featured work. Learn more about our approach. Or get in touch with us to activate your brand.
