Our Approach
Building Your Brand
METHODS. MADNESS. MOMENTUM.
It’s How We Motivate the People that Matter Most to You
As your partner, Carol McLeod Design will encourage you to think differently about your organization. We'll turn your unique business qualities into compelling visual communications and give your brand momentum by designing a distinct personality, making it consistent across all communication channels, and customizing a communication system that will start dialogues and inspire brand devotion.
Momentum is fluid and we're never rigid in our approach. We're always ready to help you transition should things such as new competitors, industry changes or economic influences arise. And, we continue to evaluate the performance of all communication initiatives and make necessary adjustments to ensure they remain on track and are achieving your goal.
Strategic Methods
Thinking differently.
Our clients recognize the value of beginning each project with a thought-provoking session with our team. Our natural curiosity gets organizations thinking differently about themselves, their customers and their goals. This process enables us to customize an integrated communications system for each client that will attract, inform, engage, nurture, and motivate prospective customers. Whether you’re an entrepreneur in need of a logo or an established organization looking to revitalize your brand, we have a passion for finding smarter solutions to the challenges that organizations face. Together, we can create a strategy for long-term success that improves the brand experience.
Creative Madness
Building the foundation.
Once we understand your objective and the strategy that’s in place, we unleash our minds to design the kind of stuff that truly matches consumers with your organization’s products or services – exploring and developing the most compelling solutions possible by combining the best messaging with the most stimulating visuals. We’ll develop a unified brand experience across all your communication channels. Customize a communication system that resolves your “pain points.” Enable easy access to your organization’s brand. And, provide the best materials for communicating externally with your target audience groups and internally with your employees.
Brand Momentum
Starting the dialogue.
With a solid strategy in place and design materials ready to shout your message in the right place at the right time, let's put it all in motion. We’ll customize integrated communication initiatives to help you engage customers wherever they're most likely to frequent. Cultivate the best ways for customers to find you. And, determine the best channels to begin the dialogue and enhance that customer connection. At any of these touch points, we begin creating brand momentum upon the knowledgeable understanding of your customers' wishes. Turning your brand into an experience that your customers will remember. And, building lifelong relationships to ultimately inspire brand devotion.
Our Services
Strategy
Brand Strategy
Naming & Taglines
Brand Architecture
Brand Positioning
Core Messaging
Brand Launch
Identity & Branding
Company, Product & Event Logos
Visual Identity Systems
Brand Guidelines
Stationery & Business Forms
Fleet Graphics
Apparel
Content
Content Strategy
Copy Writing
Photo Art Direction
Image Development & Illustration
Videos & Animations
Information Graphics
Marketing & Sales Collateral
Customer Service Programs
Capital Campaign Literature
Direct Mail
Advertising
Packaging
Web
Website Design & Development
Presentations
Electronic Collateral
Online Advertising
Email Marketing Templates
Social Media Integration
Environments
Exhibit Graphics
Tradeshow Booths & Banners
Signage & Wayfinding
Workplace Branding
Environmental Graphics
POP Displays