EY Technologies

Revolutionary Rebrand for Custom-Engineered Industrial Yarns Company

Appealing to the Global Market

Engineered Yarns. Smart Solutions.

Brand Strategy , Brand Identity , Tagline Creation , Stationery & Business Forms , Copy Writing , Image Development & Illustration , Website Design & User Interface , Marketing & Sales Collateral , Exhibit Graphics

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Once the visual identity was complete, we designed the website where they were able to display very specific and technical information for their customers. In addition, we designed and produced custom product brochures for the sales team. Inspired by the reinforcement of the fiber technology, we distinguished EY Technologies' two business units – braid and hot melt – with graphic patterns superimposed onto the respective colorful product and application photography. To enhance the customer experience, we custom designed die-cut areas for actual product samples to be inserted. Each product brochure is finished with a sewn binding.

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