EY Technologies
Revolutionary Rebrand for Custom-Engineered Industrial Yarns Company
Appealing to the Global Market
Engineered Yarns. Smart Solutions.
EY TECHNOLOGIES is a custom-engineering group providing creative answers to the industrial yarn requirements for electrical equipment, paper machine clothing, transportation, telecommunications, and composite industries.
CMD was first introduced to EY Technologies when they needed to design an exhibit booth. Soon thereafter, we began to discuss their brand strategy – their desire to appeal to a global market, specifically the Asia/Pacific region. They had developed an R&D department and also wanted to convey their innovative and forward thinking approach to solving their customers' needs. This lead to a revolutionary redesign of their company logo along with a new tagline. The modernized "EY" reflects the energy of fibers winding on spools.
Once the visual identity was complete, we designed the website where they were able to display very specific and technical information for their customers. In addition, we designed and produced custom product brochures for the sales team. Inspired by the reinforcement of the fiber technology, we distinguished EY Technologies' two business units – braid and hot melt – with graphic patterns superimposed onto the respective colorful product and application photography. To enhance the customer experience, we custom designed die-cut areas for actual product samples to be inserted. Each product brochure is finished with a sewn binding.
