My Fathah’s
Brand Creation for Consumer Packaged Goods
Creating a Fresh New Brand
Cape Cod's Finest Salsa
MY FATHAH’S began in the owner's vegetable garden and kitchen. Uniquely using fresh grape tomatoes and vegetables, the owner and his father created a delicious, flavorful salsa. But, it’s more than a great salsa recipe – it comes from the love of family and cooking and their desire to create a healthy, fresh and fun food for their family and friends.
My Fathah's partnered with Carol McLeod Design to create their brand personality from the logo to its packaging and website. The logo's iconic "F" isn't just for "Fathah." It stands for all the fresh ingredients that their products contain. We illustrated the primary vegetable ingredients of their flagship product and used fonts to help convey the bold flavor as well as the warmth and friendliness of the makers themselves.
The brand is already off and running having won "Cape Cod's Finest Salsa" two years in a row. The company continues to distribute its goods at Farmer's Markets and is now available at several local shops. With the new e-commerce website, they are now able to sell to customers and wholesalers online.
