Woods Hole Group
Revolutionary Rebrand for International Environmental Consulting Organization
Merger Leads to Rebrand
For Earth, From Space
WOODS HOLE GROUP is an international environmental consulting organization specializing in energy & mining, environmental monitoring, and sustainable fisheries management. Upon merging with two companies – CLS America and Horizon Marine – they reached out to Carol McLeod Design to rebrand the company.
We designed the new brand identity to focus on the group and its expanded strategic offerings. Extracting the essence from each entity (circular-shaped icons and colors), became the basis for the new brand identity: space red for CLS America, ocean blue for Horizon Marine, and coastal green for Woods Hole Group. The brand mark merges these circular shapes into a grouping that ultimately forms an abstract earth with orbiting satellite, while creating a fluid “g” that emphasizes “group.” The new brand identity conveys global reach and agility, and supports the group’s mission: to sustainably manage the earth’s resources from space.
