JPAnalytics

JPANALYTICS develops underwater acoustic technology for communications and detection systems for defense and commercial applications, ranging from complete hardware packages to software solutions. They also provide systems and algorithm development support to their partner-owned products. With the right combination of advanced research and first principles engineering, their robust acoustic systems redefine the performance boundaries in complex ocean environments.

JPAnalytics approached Carol McLeod Design to create the brand personality for its start-up technology firm. Since the company’s technology is often used for clandestine operations, an abstract approach was chosen to convey the company's acronym. The right combination of long and short dashes visually reveals the letters “J,” “P” and “A.”