Kim Wellness Coaching
Brand Creation for Health & Wellness Coach
Branding a Start-Up
Shape Your Mind for Life
KIM WELLNESS COACHING helps individuals develop positive habits to sustain a happier and healthier lifestyle through personalized coaching and online nutrition training programs.
The owner asked Carol McLeod Design to develop the brand for her start-up company. A brand strategy session followed by naming and tagline development led to a simple brand identity by melding the "m" in Kim and the "w" in Wellness to form a stylized electrocardiogram, which paired well with a clean typeface for the company name.
