Falmouth EDIC

FALMOUTH EDIC (Falmouth Economic Industrial Corporation) is the Town of Falmouth’s primary agency responsible for creating and developing increased economic opportunities for both the present and the future. Over the years of the corporation's existence, their efforts had become less recognized in the community.

We assessed their existing brand identity and website, and discovered a dated "look and feel" and aging technology that affected how the organization was being perceived. We replaced their existing typographic mark with a more bold acronym, using a color palette mixed with navy and bright blues to suggest an agency with strength, professionalism and forward thinking abilities. The arc running through the letterforms is a subtle nod to the coastal location of the town that it serves. We also redesigned the website on an easy-to-update CMS platform that enables them to regularly publish information and news about their active projects and accomplishments in the community.