Saybrook Capital Advisors

SAYBROOK CAPITAL ADVISORS is a boutique merger & acquisition advisory firm focused on middle market businesses – manufacturing, business services, information technology and consumer goods – throughout the United States. They have deep experience in representing owners with the sale of their business, merger, recapitalization, capital sourcing and exit planning advisory needs.

As a new start-up by an owner with over 35 years of experience, it was important for the brand to convey professionalism, experience and integrity. The name was born out of the location of the business – Saybrook, CT – home to the 130+ year-old Saybrook Breakwater Light. It seemed a natural fit to incorporate a lighthouse into the brand identity to represent the company as a beacon of trustworthy guidance to help avoid dangerous situations. The stylized "S" stripe further customizes the mark. The combination of serif and san-serif typography suggests the forward thinking ability along with the strength, stability and experience that the advisors have to offer. The color palette complements the seaside location of the office and helps reinforce the company's gold standard of service that it provides on every transaction.