Integrata

INTEGRATA ARCHITECTURE + CONSTRUCTION provides client-specific architectural designs that integrate multiple building systems to maximize efficiency, functionality, and aesthetics. Unlike other architecture firms, they also provide construction management services, which enables them to ensure proper execution of their design plans during the building process.

Integrata already had a brand identity and simply wanted to improve their existing website. The logo was clean and modern, but the existing website was antiquated and hard for visitors to navigate and Integrata to update. Through an assessment of their current materials along with a strategic MindMerge session facilitated by Carol McLeod Design, we discovered a gap in communication and an inconsistent brand experience. So, we created a personality for Integrata that aligned with their business goals and their vision for the future. We brought consistency to their existing materials and designed new advertising and communication materials to effectively reach and engage their target audience groups – an overview brochure, a marketing/sales kit folder, and a capabilities brochure with a post binding to enable Integrata to tailor their presentations to a variety of client types. Oh, and we redesigned their website!