Dormont
Print Advertising for Manufacturers of Flexible Stainless Steel Connectors
Expressing the Benefits Succinctly
Snap. Swivel. Safe.
DORMONT is a leading inventor and manufacturer of safe, high-quality stainless steel gas connectors, earning the reputation as one of the foremost experts in the food service industry for over 40 years.
Carol McLeod Design was introduced to Dormont – a Watts Brand – to create an ad campaign geared toward the commercial kitchen industry to help promote the convenience, efficiency, and safety that their patented Blue Hose® gas connector products provide. We focused the messaging on the key benefit of each fitting – Snap for SnapFast®; Swivel for SwivelMAX®; and Safe for Saftey Quik® and Safety-Set®. We produced both full and half page ads to give Dormont flexibility with their advertising program and budget.
