Falmouth Jewish Congregation

FALMOUTH JEWISH CONGREGATION consists of members that represent varied traditions, practices, and beliefs. However, they are united in their dedication to providing a place that meets the needs of the Jewish community for worship, lifelong learning, and charitable acts. Following their mission and based on the need for the Falmouth Jewish Congregation to secure the legacy for future generations, the endowment campaign was formed.

We began by refining the typography and juxtaposition of the organization's existing logo elements. The new, contemporary treatment was introduced in an effort to bring the older and younger generations closer together. The stained glass star – which came from the window in its Synagogue – was the primary graphic element used for the endowment campaign materials. The campaign included a member appeal letterhead along with a kit-style brochure that had an oversized pocket to contain an overview sheet, frequently asked questions, and pledge card. Candid photography generated by the Falmouth Jewish Congregation was placed into the stained-glass shapes on the brochure's outside and inside covers to convey a friendly organization that embraces diversity. With narrower interior pages, photos of younger and older members together all remained visible no matter what page you were reading, helping to envelope the organization's history, challenges, and vision for the future. These materials helped to reshape the organization’s brand and reinforce the need to secure their legacy for future generations.