Watts Water Technologies

WATTS Water Quality Division provides solutions designed to facilitate the preservation, testing, treatment, and filtration of water because every drop counts. Their complete water quality and rainwater harvesting solutions offer everything needed to conserve and deliver the best water possible.

Watts asked Carol McLeod Design to develop a campaign that would educate water quality dealers in the United States and Puerto Rico about the six different water filtration technologies that Watts offers for a variety of water conditions, as well as position Watts as a leader in improving comfort, safety, and quality of life for people around the world. The products' ease-of-use and comprehensive solutions ultimately led us to develop a theme based on "simplicity," which we supported by creating a campaign tagline – The Simple Choice for Water Quality. All headlines are comprised of two words, each beginning with "Simply" paired with the end result that the respective product would deliver. A custom-illustrated set of icons further re-enforces the theme and helps to visually distinguish one product from another.