Jill Neubauer Architects
Website Redesign for Architectural Firm
Aligning Brand Identity with Brand Perception
Dedicated to Building Green
JILL NEUBAUER ARCHITECTS is dedicated to “Building Green,” which means striving for energy and environmental sustainability and incorporating non-toxic materials into every custom home, historic renovation or remodeling project. At the juncture of client story, site, and care for the environment, JNA creates homes.
Over 25 years, JNA's talented team has grown and the body of work has evolved. Their style could be viewed as modern or memorable, but it soon became clear to the owner that their static website did not accurately reflect their brand and its antiquated technology made it difficult for the firm to update the gallery of work and be found on mobile devices. We collaborated closely with the owner and key staff to design and develop a responsive website using WordPress CMS that would better align their brand identity with their brand perception. We simplified the primary navigation to three topics, and categorized the projects so users could easily sift through their large and varied body of work and capabilities. Integrating social media has empowered them to update and post content much more efficiently and frequently.