MacKenzie Brothers Corp.
Responsive Website Redesign for Custom Home Builder
Reaching All Potential Customers
Trust You Can Build On
MACKENZIE BROTHERS CORPORATION brings innovative solutions to custom home building and remodeling, qualities that come from success in meeting the needs of discriminating clients as well as the challenges of New England's diverse geography. Their fine craftsmanship is found in custom homes and communities throughout Cape Cod and the Islands, and extends to Greater Boston, Metro West and the South Shore. Led by two brothers that bring more than 30 years of experience, both take pride in being directly involved in each project. They work closely with clients to keep them informed during every phase, even when homeowners can't be onsite.
Mackenzie Brothers asked Carol McLeod Design to build their online presence – one that would reflect their distinctive flair and proven process as well as appeal to those seeking high-quality homes. For this industry, photos really help showcase a builder's talents. And, their target audience group included second homeowners, many traveling from several states away. We designed and developed the website on a responsive platform to enable optimized viewing from desktop, tablet, and hand-held devices. Features included a content management system, visually rich photo galleries, and a private client login where they could describe and show progress of projects specific to each client. The online brand is consistent with the offline branded marketing and sales collateral.