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RHCI

 

Newspaper Advertising  •  Rehabilitation Hospital of the Cape and Islands (now Spaulding Rehabilitation Hospital Cape Cod) wanted to focus on the core "centers of excellence" that set the hospital apart from its competitors. We created a concept around the beneficial after effects of having physical rehab at RHCI. We began by facilitating a focus group to ensure that the message would appeal to ages 50+ in the Cape Cod area. Then designed the ad campaign and planned the media buy for three rotating ads.  Want to create a cohesive ad campaign? Contact us...