Spinal Technology Packaging

Spinal Technology

Spinal Technology

 

Direct Mail  •  We designed and produced this unique campaign as a way for Spinal Technology, a spinal brace manufacturer, to increase sales from customers within specific market areas. Our theme matches their skill set and quality with that of a blacksmith who historically would make back braces in the 1800s. Given that the horseshoe is a sign of luck, the recipients received a special offer. Each genuine horseshoe – engraved with the company's web address – was mailed in a metal tin and sealed with a mailing label entitled "Our skill. Your luck." The shiny, heavy-weight aspect of the piece also helped increase the open rate. Looking for a unique way to generate sales? Contact us...