establishing a name & identity

Distinguishing a new business from the competition. 

In 2007, an established restaurateur wanted to open a year round, 40-seat restaurant serving Mediterranean-style tapas and unique wines in a prestigious Cape Cod outdoor shopping center.

Challenges

• Distinguish themselves from established, local competitors
• Attract and maintain long-term patrons

Solutions

Carol McLeod Design was asked to name the restaurant and design the brand identity. Based on the small seating capacity, its proximity to a water fountain and the desire to serve Mediterranean-style food paired with a vast and unique wine collection, we named the establishment Trevi Café and Wine Bar and designed a “T” letterform logo. This was the most preferred option as determined by:

• Assembling focus groups to gauge appeal of target patrons
• Creating and presenting multiple naming options
• Creating a tagline that succinctly describes the offering
• Designing and presenting logos that closely reflected the ambiance

Results

• Created a memorable identity
• Applied the identity to signage, menu and print ad to establish brand consistency
• Entering fourth year in business

View work associated with this case study. 

Having an identity crisis?
Contact Carol at 508.477.7482, ext. 317 or getresults@orangem.com